Programs & Campaigns

That Delivered Growth & Legacy

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🏉 UWA Western Force Cup (WA)

• Co-designed with schools and Rugby WA

• Outcome: Doubled school participation across two years

• Integrated digital engagement tools & teacher CPD

• Expanded to include First Nations and regional cohorts

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🌍 HSBC Sevens Bid – Perth WA

• Part of successful campaign team to bring international event to Perth

• Aligned stakeholder funding (Tourism WA, Rugby AU, Local Govt)

• Focus: Economic uplift, sport tourism, and youth activation

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📈 Regional Rugby Growth Models (WA)

• Developed scalable, community-first participation models

• Partnered with Midwest, Esperance, and Goldfields councils

• Piloted youth-led programs and bilingual resources

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🍷 Boutique Wine Brand Expansion

• Led cross-market strategy for premium wine labels

• Executed national tasting campaigns and export launch

• Featured at London Wine Fair, Vinexpo, and Perth Good Food & Wine