Career Timeline

Milestones Across Sport & Wine – 25+ Years of Global Leadership

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1996–2005 | Wine & Hospitality Foundations – New Zealand & Australia
Roles: Vineyard Hand, Cellar Door Host, Event Manager

• Developed early expertise in wine production, tourism, and brand experience

• Hosted events and led wine education for domestic and international visitors

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2005–2012 | International Wine Trade – France, UK, Ireland
Roles: Brand Representative, Export Manager, Trade Host

• Represented boutique and premium brands at international trade shows and expos

• Led strategic partnerships in the UK, France, and Ireland

• Created storytelling campaigns that drove market presence and export growth

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2012–2016 | Community Sport Leadership – WA Regional & Metro
Roles: Coach, Participation Coordinator, Regional Program Manager

• Delivered participation programs in Mid-West, Goldfields, and Southwest WA

• Built strong partnerships with schools, councils, and First Nations communities

• Recognized for inclusive program design and grassroots leadership

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2016–2022 | Senior Sport Leadership – Rugby WA
Roles: Participation Manager, Acting CEO

• Oversaw statewide strategy, growth campaigns, and organizational transformation

• Led a restructure during Acting CEO tenure and launched an internal leadership matrix

• Doubled school participation through UWA Western Force Cup and Game-On models

• Secured HSBC Sevens and enhanced WA’s national footprint in rugby

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2022–2025 | Strategic Sport & Commercial Innovation
Roles: Executive Consultant, Candidate – National Leadership Roles

• Shortlisted for multiple GM/CEO roles across national and state bodies

• Built strategic frameworks in innovation, digital transformation, and equity

• Continued to work in wine industry (Sittella Winery, WA) while advising on growth models

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2025 – Present | Dual Sector Strategy: Sport & Wine
Focus:

• Building a legacy platform combining sport, culture, and community leadership

• Launched personal executive website to expand impact and professional reach

• Actively engaging in executive leadership development, public speaking, and consultancy